Speakers' Bureau

Sean Broderick
VP, National Business Development

Subject Area Expertise/Speaking topics:

• Employer Branding
• Got Talent? How to Find It…How to Get It…How to Keep It
• X-treme HR Branding: Creating An Employment Identity
• Solutions to An Aging Workforce 

Bio

A fifteen-year veteran of the Bernard Hodes Group, currently Sean Broderick is the Vice President, National Business Development.  Sean's background combines extensive marketing and advertising expertise with the added advantage of direct recruitment experience.  With a strong understanding of the many challenges within today's competitive labor market environment his expertise encompasses the employer marketing and branding process.  He can convey his passion which is working with clients to develop strategic recruitment solutions that lead to more successful staffing outcomes.

He is a frequent speaker at HR events and is often called upon to share the successful campaigns created for clients such as American Express, United Technologies Corporation, AT&T, Best Buy and FranklinTempleton Investments.  Sean is also a member of the Overseas Press Club in New York and he holds a bachelor's degree in Economics from Washington & Lee University. 

Mark Hornung
Senior Vice President

Subject Area Expertise/Speaking topics:

• Employer Branding
• Managing Inter-Generational Conflict in the Workplace
• Extending Your Brand to Employees Conference
• Attracting the Right Talent
• Employer Branding for Higher Education

Bio

Mark is often referred to as "The Father of Employer Branding." He works with such clients as Merck & Co., The Clorox Company, Serono, Inc., Group Health Cooperative, and other major employers.

Previously, Mark was Managing Director for JWT Specialized Communications and head of that agency's employer branding practice. In that capacity, he helped develop branding strategies for clients such as Starbucks Coffee Company, Fireman's Fund Insurance, Discover Financial Services, Nissan North America, and Weyerhaeuser. He developed the curriculum for teaching employer branding online in the agency's corporate university and was voted Best Instructor in 2002. He also managed seven offices in the Western U.S., working with clients such as Microsoft, Alaska Airlines, Intel, Jack in the Box, Honeywell, and Cisco Systems.

From 1996 to 1999, he was Regional Director for the Pacific Region of
JWT Specialized Communications and was instrumental in re-opening the Bay Area market for that agency. The San Francisco office that he began in 1996 was that agency's Office of the Year in 1999, with accounts such as Gap Inc., Williams-Sonoma, and Bank of America.

Mark was with Bernard Hodes Advertising from 1980 to 1996, starting as a copywriter in the Agency's Palo Alto office and rising to become the National Creative Director. Mark was instrumental in the development and launch of CareerMosaic, the first employment site on the World Wide Web (1994).

Since 1983, Mark has taught in the Marketing Communications certificate program of the Continuing Education department of San José State University. His classes include Advertising Strategy, Principles of Branding and Marketing, Business Writing, Copywriting, E-Mail Marketing, and Managing Collateral Projects. He was certified to teach online in 1999. He has also taught at San Francisco State University and Mission College in Santa Clara, CA.

Mark has a degree in Philosophy from John Carroll University in
Cleveland, Ohio. He has completed work towards his master’s degree in Mass Communications at San José State University in San Jose, California.

Loren Nelson
VP, Interactive Solutions

Subject Area Expertise/Speaking topics:

• Interactive Recruiting Innovations

Bio

In 1995, Loren began developing Interactive solutions for the human resources industry when he managed and produced the first careers Web site for Sprint. He has continued to produce sites and provide Interactive media strategies for clients such as: American Express, Rolls-Royce, Anthem Insurance, Corning, Citibank, Kellogg’s, GE, Hershey’s, Lockheed Martin, and the FBI.

Loren handles Interactive solutions from start to finish, beginning with an assessment of the client's staffing process. In addition to HR, he collaborates with other areas within a client's company such as legal, public relations, information technology and marketing, leading to the development of the site’s information architecture.

Loren provides his programming expertise and oversees all of the programming to continually monitor the measurement and assessment of the site's performance.

Loren has won EMA awards for creative excellence in site development for his clients and his work has received kudos from CareerXroads. He holds a Bachelor's of Fine Arts Degree.