EMA 2006 Awards Photo Gallery

Hodes leaders look sharp on this wonderful night of creative recognition and celebration.

Talking creative with creatives

At the EMAs, we caught up with some of our beloved Creative Directors to get their thoughts on the creative process. Here's what they had to say.

Most thought-provoking project

“A funeral company was trying to recruit a college graduate sales force to sell products like coffins and plots.”
- Antoine Jeandet, Hodes Paris

My creative thought process

“I do what I call ‘image farming.' I collect images about a project and stick them on my wall and stare at them for a few days.”
-Doug DeCarlo,
Hodes Palo Alto

What gets me going

“What I do to get my creative juices flowing is illegal in 34 states. I can’t talk about it, but it works.”
- Warren Dunn, Hodes Houston

My recipe for creativity

“I listen to Paul Weller, Oasis, Coldplay, Ocean Colour Scene. And I read kid’s books. My son is 3, so I get to read some wonderful stories, which are illustrated beautifully.”
- Neil Griffiths, Hodes London

Strange habits

“I have a lucky pink tie that I wear to presentations if I suspect things might not go as well as planned. It protects me from evil-client vibes.”
- Nick Burkett, Hodes New York