Mark Hornung
Senior Vice President
Subject Area Expertise/Speaking topics:
- Employer Branding
- Managing Inter-Generational Conflict in the Workplace
- Extending Your Brand to Employees Conference
- Attracting the Right Talent
- Employer Branding for Higher Education
BIO
Mark is often referred to as "The Father of Employer Branding." He works with such clients as Merck & Co., The Clorox Company, Serono, Inc., Group Health Cooperative, and other major employers.
Previously, Mark was Managing Director for JWT Specialized Communications and head of that agency's employer branding practice. In that capacity, he helped develop branding strategies for clients such as Starbucks Coffee Company, Fireman's Fund Insurance, Discover Financial Services, Nissan North America, and Weyerhaeuser. He developed the curriculum for teaching employer branding online in the agency's corporate university and was voted Best Instructor in 2002. He also managed seven offices in the Western U.S., working with clients such as Microsoft, Alaska Airlines, Intel, Jack in the Box, Honeywell, and Cisco Systems.
From 1996 to 1999, he was Regional Director for the Pacific Region of
JWT Specialized Communications and was instrumental in re-opening the
Bay Area market for that agency. The San Francisco office that he began
in 1996 was that agency's Office of the Year in 1999, with accounts such
as Gap Inc., Williams-Sonoma, and Bank of America.
Mark was with Bernard Hodes Advertising from 1980 to 1996, starting as a
copywriter in the Agency's Palo Alto office and rising to become the
National Creative Director. Mark was instrumental in the development and
launch of CareerMosaic, the first employment site on the World Wide Web
(1994).
Since 1983, Mark has taught in the Marketing Communications certificate
program of the Continuing Education department of San José State
University. His classes include Advertising Strategy, Principles of
Branding and Marketing, Business Writing, Copywriting, E-Mail Marketing,
and Managing Collateral Projects. He was certified to teach online in
1999. He has also taught at San Francisco State University and Mission
College in Santa Clara, CA.
Mark has a degree in Philosophy from John Carroll University in
Cleveland, Ohio. He has completed work towards his master’s degree in Mass Communications at San José State University in San Jose, California.
Past speaking engagements:
- British Columbia Human Resources Association Provincial Conference
- The Conference Board Chicago, IL
- HR New Zealand 2005 Conference
- Higher Education Recruiting Consortium of California
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