Creative
Junior Roles
Production Artist, Associate Traffic manager, Jr. Copywriter, Jr. Art Director, Jr. Interactive Designer
Main Function: Provide tactical support for client initiatives
Reports To: Mid- or senior-level creative person
Primary Responsibilities:
- Gain understanding of Hodes products, services, and specialty practices, branch processes, equipment and systems
- Understand clients' initiatives, goals and businesses
- Support account service teams
Mid-level Roles
Traffic Manager, Production Manager, copywriter, Art Director, Interactive Designer
Main Function: Provide both strategic and tactical support to creative and account service staff
Reports To: Senior-level creative person
Primary Responsibilities:
Traffic Manager
- Develop a mastery of the Hodes creative project system
- Work with creative directors and account staff to ensure proper creative reqs are completed and submitted in a timely fashion
- Guide the flow of creative projects through the department
- Support the production manager in vendor relations, quoting projects, packaging and sending creative samples/materials to publications and clients
- Manage shipping and printing/production invoices
- Assist in preparing/mounting creative pieces for presentation
Production Manager
- Manage a large volume of projects and provide accurate quotes and project timelines
- Manage a staff of production artists and a traffic manager
- Work with art directors and printers on developing affordable collateral and print items, drawing on your knowledge of paper stocks, bindery options and the print process
- Manage vendor relations regarding specialty items, printing companies and production houses
- Maintain vendor databases, issue/manage POs for outside creative charges
Copywriter
- Understand clients' industries, competition, employment value proposition, needs, goals, hiring processes
- Assist in the development and execution of employment brands and campaigns
- Conceptualize with limited budgets, manage multiple, time-sensitive projects
- Attend client meetings
- Develop original concepts, understand what a brand is, communicate ideas that are brand appropriate
- Understand how to read and interpret a creative req
- Present a large volume of ideas to senior-level creative person in a timely fashion
- Think conceptually, both visually and verbally
- Conceptualize individually and in teams
Art Director
- Understand clients' industries, competition, employment value proposition, needs, goals, hiring processes
- Assist in the development and execution of employment brands and campaigns
- Conceptualize with limited budgets, manage multiple, time-sensitive projects
- Attend client meetings
- Proficiency in Photoshop, Illustrator, InDesign, handwork (creating brochure mockups)
- Assist in mounting creative pieces for presentation
- Think conceptually, both visually and verbally
- Conceptualize individually and in teams
Interactive Designer
- Understand clients' industries, competition, employment value proposition, needs, goals, hiring processes
- Assist in the development and execution of employment brands and campaigns
- Conceptualize with limited budgets, manage multiple, time-sensitive projects
- Attend client meetings
- Possess a strong knowledge of Photoshop, Illustrator, QuarkXpress, Macromedia Flash, Imageready, Dreamweaver, HTML, cascading style sheets
Senior-level Roles
Senior Copywriter, Senior Art Director, Senior Interactive Designer, Associate Creative Director, Interactive Creative Director, Creative Director, Regional Creative Director
Main Function: Serve as a strategic ally to our client partners
Primary Responsibilities:
- Understand clients' industries, competition, employment value proposition, needs, goals, hiring processes
- Develop employment brands for clients
- Lead focus groups and surveys for creative input
- Work with production managers to quote projects, determine budgets, assess viable media
- Orchestrate the flow of work while managing multiple parties
- Plan, manage and deliver creative presentations to small and large audiences using a combination of media
- Manage client creative expectations, timelines and feedback
- Hire, lead, direct, train and mentor junior and mid-level creative staff
Additional Position-specific Responsibilities:
Sr Copywriter, Sr. Art Director, Associate Creative Director
- Conceptualize in teams and individually
- Produce a high volume of ideas on demand and immediate fresh ad requests
Sr Interactive Designer
- Demonstrate strong knowledge of systems and programs, including Macromedia Flash, Photoshop, Imageready, Dreamweaver, HTML, cascading style sheets
Creative Director
- Report to branch manager and/or regional creative director
- Develop a brand and determine its attributes and unique selling propositions
- Think visually and verbally
- Conceptualize with the big picture in mind and translate ideas across a wide spectrum of media, including radio, TV, Internet, print, collateral, direct mail and specialty items
- Work with branch and production managers to ensure the timely billing of creative projects
- Maintain knowledge of the print process, paper stocks, bindery options, typography
Interactive Creative Director
- Report to director of interactive
- Maintain knowledge of the latest in interactive trends, media and programs
- Work with and manage a staff of programmers/interactive designers Regional Creative Director
- Manage creative directors from multiple offices, provide motivation, support and training
- Work with branch managers to ensure high levels of quality, strong client relations, adherence to internal procedures, maintenance of positive account executive/creative relations, profitability of creative product
- Work with senior account service people to ensure efficient and on-target development of campaign strategies and components
- Hire junior and mid-level creative staff for branch offices
- Develop team-building efforts and morale among creative staff
