HRABC Facets® 2006 Carnivale Event

Event Marketing

ASSESS

The Human Resource Association of Broward County’s (HRABC) annual Facets® event celebrates diversity in the workforce and encourages HR professionals to further enhance their understanding of diversity. Each year, Bernard Hodes Group participates as a Platinum Sponsor, providing the creative ideas and design for the theme. The goal of this year’s Facets® was to increase the awareness of diversity recruiting, staffing and training and to foster a network of HR contacts within the region.

STRATEGIZE

HRABC wanted to create an event that would embrace the many cultures of the South Florida community. Because the area is comprised of many South American and Caribbean cultures, the theme of Carnivale was selected. Hodes wanted the creative concept to incorporate a feeling of celebration and festive attitude that would focus on the diversity of the traditional South American and Caribbean Carnivales. The event would also include a trade show, a diversity guest speaker, traditional cuisine, cultural art displays and entertainment.

IMPLEMENT

Hodes created a colorful carnivale mask that included the jeweled Facets® logo, used every year, to generate a feeling of inclusion. This mask theme was used as a Program, Poster and invitation.

MEASURE

This year’s HRABC Facets® event was one of the most successful and well-attended events since its inception. The event won two awards, the HR Florida State Council’s Award for Best Diversity Initiative and the SHRM Pinnacle Award. Both awards were in recognition of HRABC’s commitment to diversity and for generating awareness of the unique make-up of a community’s workforce.