communication

The 2013 Hodes Healthcare Talent Metrics report highlights opportunities for improved recruitment strategies within the healthcare industry. Among the needs identified: utilizing social media more effectively through online talent pools, leveraging employer brand to increase employee engagement and tracking source of hire data through tagging and other tools. 

Download the report below, or contact us today for more information.

 In this issue:

• The Ad Report Round Up
• The Healthcare Layoff Report

This quarterly Health Care eNewsletter features articles, news, views and updates on the state of health care talent. In addition to exploring the days important headlines, each issue also features the Hodes Health Care Ad Hiring Highlights, a roundup of the unique selling points being featured by facilities around the country.

In this issue:

In this issue:

Have you been thinking of implementing a social media strategy or are you one of the healthcare organizations that is at the forefront of social media implementation and best practices? No matter where in the process you are, it’s THE time to be social!

How will you hold on to your RN talent?

Employment opportunities for RNs are expected to increase to 3.2 million by 2018. It is now critical for health care employers to pay close attention to the current workforce to ensure they have sufficient staffing for patient care in upcoming years. With the majority of all talent segments at high risk of attrition, the importance of engaging new talent and retaining current employees is crucial. 

Understanding the preferences for each segment will help employers better attract, retain and engage RN talent. In this report, we examine the motivators that contribute to the desire to consider a job change, and provide insightful implications and actionable recommendations for all HR representatives.

This research was conducted in partnership with Katon Direct.

How should employers get the talent they need from social media?

The use of social media is no small phenomenon. Facebook has 550 million unique monthly visitors, Twitter has about 90 million unique visitors, and LinkedIn has about 50 million unique visitors, according to eBizMBA Rank for September 2010. The percentage of American Internet users visiting social-networking sites monthly increased by nearly half, from 40% in 2008 to 59% in 2010 and is projected to reach 69% by 2014.

With that type of potential audience, is social media a viable channel for recruiting activities? And if so, how should employers approach social media for employer branding, recruitment, and internal communications?

We sought the answer to those questions from both the general online population and HR professionals.

This latest study from Hodes Research surveyed Human Resources and Internal Communications professionals to obtain an in-depth understanding of how employers are implementing employee engagement strategies, and how the downturn in the economy has impacted these practices and strategies.

Results include:

• The most named types of engagement programs being implemented are: education/training (28%), recognition/awards (27%), research (22%), and communication (19%).
• Overall, most companies (81%) conduct engagement surveys, and more than half (56%) conduct them at least once a year.
• When asked for their top three priorities from among 17 choices, the most cited are: employee engagement (42%), training and development (27%), retention (25%), and sourcing (24%).

Don't miss out on this engaging study!

The information age has given birth to a cross-generational ethos in which every day more information becomes available instantly and at no charge. Facts, opinions, insights, opportunities are pouring forth in greater abundance every day. On a million different channels, millions of voices can be heard. This allows “discovery” in the marketplace of ideas.

Free, abundant information sets up an expectation regarding all information. Today we expect to find discoveries about every new venture, before we venture forth. Whether it’s a restaurant, a book, a health club plan, we can explore reality in a digital and instantaneous format. Click first.

But employees will not leave this new approach to their decision-making in the parking lot when they get to work. Transparency is fast becoming an expectation in the workplace. In fact, employees are not just acclimating to the concept of unfettered truth, they are demanding it as a condition of, take your pick, a) trust b) loyalty c) preference.

Download the full whitepaper now.