The Growing Value of Employer Brands
Great Expectations: The Latest Employer Branding Research
Your success as an employer – finding, keeping, and engaging the talent that fits your organization and drives your bottom line – is directly connected to the effectiveness of your employer brand. But how do organizations today define that success? Do they expect to see returns beyond the most direct measures of hiring cost and retention? Do they see a connection from their Employee Value Proposition and brand strategy to their performance in the marketplace?
Bernard Hodes Group recently answered those questions in a broad survey of today’s employers. Our results discover and report on U.S. employers’ current expectations and measurement practices as they relate to employer branding.
The result is our proprietary research report: The Growing Value of Employer Brands.
Download the report below, or contact us today to for more information.