Medha Servo Drives
Print Campaign
THE BRIEF
Medha Servo Drives Private Limited is a design unit with vast experience in design, development and production of various products for Defense, Railways and industrial applications. The company was looking to hire Managers, Senior engineers, as well as Engineers for Power and Control Electronics.
THE SOLUTION
A detailed study of the corporate Web site revealed that Medha had an international association, an ISO accreditation, and an impressive track record of IT inventions. Our concept was developed around their capacity for innovation. We targeted Electronics Engineers between the ages of 27 and 32, with 2 to 6 years of experience in design and development, and presented the company as an amazing innovator. The message was that every Engineer worth his/her salt would love to be associated with a company with such a track record of inventions, and the headline became "Our History Is Full of Innovation." A chronological listing of their inventions was also included in the ads, along with details, such as accreditations, to project Medha as a company of substance.
THE RESULT
The ad was originally released in Deccan Chronicle, at Hyderabad, India. It generated an astounding response and successfully filled all positions. This success prompted Medha to use it through the following year, where it then appeared in several cities (i.e., Hyderabad, Chennai, Pune, and Nasik). Every time the ad was released, all the positions were filled.
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