Finance

What keeps CEOs awake at night?

Retention, retention, retention. Many financial services firms are large organizations that encompass a number of disciplines and employ professionals with varied backgrounds. This diverse employee base poses an HR challenge, as leveraging and managing the talents of the entire workforce can be difficult.

Employees can easily get lost in such a large system, and find themselves feeling more like a number than a valued professional. Often, these disheartened employees leave because they are unaware of the many opportunities available to them, or because another company offers the right benefits--benefits the previous company may have even had.

A strong employer brand helps employees feel connected to each other and the company, but this isn't always enough. To really crack the retention nut, companies need internal marketing programs, ones that incorporate individualized marketing to employees. These segmented strategies, just like the ones most financial companies use to market to different consumer groups, can have a profound effect on both retention and job satisfaction. Employees can find out about the benefits and opportunities of particular interest to them, which helps make even the largest financial services giant feel smaller and more in tune with its employees' wants and needs.

“Making internal marketing as important as external marketing helps existing employees feel just as valuable and cared for as potential candidates.”

At Hodes, we've helped many financial services organizations, both large and small, develop targeted, customized solutions that resonate with people of different backgrounds. One crucial aspect of our solutions for this industry involves relying on the same finesse as the company's external marketing. Making internal marketing as important as external marketing helps existing employees feel just as valuable and cared for as potential candidates. And when employees feel valued as both people and workers, they stay.

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