Success Story: Toyota Financial Services
Toyota Financial Services, a leading provider of automotive financial services, needed to better manage and evaluate their online recruitment strategies. They already had established a library of commonly utilized online media, but felt they were not reaching the right candidates.
It was clear that Toyota Financial Services needed hard data to answer critical recruiting questions. In which job boards should they invest? Are their current job descriptions and titles working and speaking to the prospective applicants? Hodes recommended that Toyota Financial Services adopt the SmartPost solution to manage and analyze their job posting strategy.
SmartPost was implemented within four weeks, with the goal of minimizing recruiter resources and maximizing their use of the Web for recruiting. SmartPost synchronized Toyota Financial Services’ jobs daily, including jobs that had been edited or deleted. Additionally, jobs were automatically delivered to specific sites based on position type. All jobs were made available to recruiters, allowing them to log in and see recommended SmartPost sites from the thousands available from its eMedia recommendation tool.
Since SmartPost’s implementation, Toyota Financial Services has significantly improved the posting process for their recruiters, allowing them to focus more time on recruiting candidates and less time on the administration and guesswork attached to posting jobs. By using SmartPost, Toyota Financial Services not only saved up to five days in the delivery of their job postings, they were also able to analyze which job titles and descriptions produced the best results. In one instance, with a job title modification in a management position, they saw an increase of 290% in candidate response when the language was adapted and more identifiable to their target audience.
In addition to the time saving benefits of SmartPost, Toyota Financial Services also realized a significant cost savings. By leveraging the SmartPost reporting and metrics tools, Toyota Financial Services was able to identify a great deal of duplication from candidates applying from their larger job board contracts. Armed with this information and by evaluating which boards produced the best response, both qualitative and quantitative, Toyota Financial Services made contract renewal decisions that resulted in a savings of $20,000 in online media expenditures. More importantly, they can now quantify the effectiveness of their job board contracts in hard dollars to a $4.50 cost per apply attempt.