Employer Branding as the Foundation for Organizational Success

A strong employer brand has been shown to be an essential foundation for success in enterprise today, and the one element of an organization that defies emulation. This paper highlights the process by which an organization can begin thinking critically about its employer brand, as well as how best to communicate that brand to both current employees and prospective candidates. An organization that unifies these efforts into one cohesive Brand Vision can effectively cut through the clutter to find today's top talent.

By D. Mark Hornung

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The Right to Win

Employee Engagement at The Clorox Company

An employer brand is a key component of any successful organization – keeping employees passionate about their work and emotionally committed to their company and co-workers.  This study follows Clorox through the entire process, from the beginning stages of defining their employer brand to the steps taken to communicate that brand – internally and externally – to unparalleled success.

By Scott Johnson, Alan Schweyer and
Steve LaMotta

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The Right Fit

The Agency Advantage in Strategic Sourcing

Learn how advertising agencies can provide a strategic advantage and maximize your recruiting dollars. An agency will help you locate your target audience, and teach you the best ways to reach out and make contact. They can help you see clearly through the confusing clutter created by the Internet, and harness its potential. A specialized agency understands how different media work, and can help them work for you.

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Staffing Metrics

Why, What & How

Barry Siegel, author of The Keys to Successful Recruiting and Staffing, shows how a well conceived staffing metrics program can lead to excellence in your recruiting function. He explores what metrics can, and should do, and how to successfully develop and adopt them into your organization. He outlines a detailed methodology that's certain to aid your organization in building its own successful staffing metrics program.

By Barry Siegel

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Physician Recruitment

Strategies for a Changing Landscape

With the shortage of physicians estimated at 200,000 by the year 2020, developing a long-range strategy is vital to securing your physician workforce.  In this climate, demographic analyses and focus group studies have become necessary steps in constructing successful recruitment and retention plans.  Learn how your organization can use these tools to build and nurture relationships with physicians early in their career, and avoid the impending staffing crisis.

By Karen Hart, RN, BSN

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International Nurse Recruitment

Issues and Answers

The overseas recruitment of nursing staff can be a creative, yet complicated solution to a critical shortage of nurses in this country. This paper examines the complex processes necessary to successfully recruit overseas. Internationally trained nurses can be highly talented, valuable additions to your workforce, as long as you are prepared to provide the immigration, licensure and cultural support these new nurses will need to succeed.

By Karen Hart, RN, BSN, and Kate Christmas, RN

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Census 2000 and the State of Future Diversity Efforts

The 2000 census revealed a nation in transition--one in which, for the first time since the early 1930s, one out of every 10 Americans was foreign-born. But what do these numbers really mean? And what impact will this have on companies across the nation? This paper explores the importance of looking beyond the numbers and valuing diversity as a driver of company culture as well as a competitive necessity in an increasingly multicultural marketplace.

By Annette Merritt Cummings

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