Transparency And Your Employer Brand
The information age has given birth to a cross-generational ethos in which every day more information becomes available instantly and at no charge. Facts, opinions, insights, opportunities are pouring forth in greater abundance every day. On a million different channels, millions of voices can be heard. This allows “discovery” in the marketplace of ideas.
Free, abundant information sets up an expectation regarding all information. Today we expect to find discoveries about every new venture, before we venture forth. Whether it’s a restaurant, a book, a health club plan, we can explore reality in a digital and instantaneous format. Click first.
But employees will not leave this new approach to their decision-making in the parking lot when they get to work. Transparency is fast becoming an expectation in the workplace. In fact, employees are not just acclimating to the concept of unfettered truth, they are demanding it as a condition of, take your pick, a) trust b) loyalty c) preference.
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