"The Business Case
for Employer Branding"

A White Paper in Three Parts
by Paul Austermuehle

Reflecting our deep involvement in the employer brands of our clients, Bernard Hodes Group is both an originator and purchaser of research related to the operational impact of branding.

In this three-part series we provide an approach to financially sound budgeting for employer branding activities. In order to create budgets with a strong business case, it is important to start with a clear idea of the expected financial ROI.

The first paper in this series will explore a variety of financial outcomes deriving from employer brand investments. The second paper will target metrics and key performance indicators that can be used to frame the budgeting process. The third segment will describe a viable budgeting model and provide samples of application.

Now Available

Part 1: The Financial Side of Employer Branding

Part 2: Metrics + Objectives (NEW)

Part 3: Building Budgets Based on Employer Branding Objectives (NEW)

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Fill out the form below to receive your copy of
" The Business Case for Employer Branding",
Parts 1,2, and 3.