Introducing HRPR
Control the conversation.
Everyone wants their employer brand to say the right things. And to the right candidates! But it takes more than just the usual advertising and marketing efforts to put your company on top. Today’s savvy employer brands need PR.
PR for your employer brand?
You’re already using PR to lend credibility to your consumer brand. So, when you’re selling yourself as an employer—your story, employees, key achievements, awards, contributions—why wouldn’t you use PR there as well? The answer is simple: many companies simply aren’t aware of what PR can bring to the HR arena.
Let’s take for example Company A.
Company A wants to be an employer brand of choice to top candidates. They’re spending a lot of money on costly ad placements. Word is getting out, but far too slowly. And there’s nothing that’s “turning the tide” to make their employer brand stand out.
Meanwhile, Company B is launching a full on media mix to complement their existing marketing plan. This includes TV, newspaper and online coverage of recent accomplishments and accolades: local Awards won, charity participation, and employee stories about topics like job satisfaction.
It’s easy to see the outcome. Company B has a much easier time “getting the word out” and attracting top candidates in the area, in a way that’s complimentary and far more credible than existing advertising efforts. Even passive candidates not comfortable with typical advertising take interest.
So what do I get exactly?
Everyone’s HRPR mix is customized to fit their needs, as well as compliment their existing marketing efforts. What doesn’t change is the cost savings of the service compared to traditional media: PR is one of the most cost-effective methods of placing an employer brand message.
A selection of our services:
- Blog content, contact & review
- Newspaper coverage & articles
- Award review and submission
- Press contact
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