Analysis
Analysis is an important part of any interactive solution. Our expertise can help you evaluate and track the effectiveness of your website and interactive media campaigns.
We have a number of services to help you make the most of your interactive investments:
Advanced ROI Package - provides extensive data to measure the success of a campaign and includes conversion, creative, and click- and view-through tracking.
User Studies - used to determine what the users of your website really think about it, and includes introductory questions, two tasks the user needs to complete, wrap-up questions and recommendations for improving the site.
A recent survey of job seekers by Wetfeet.com revealed that 94% of job seekers use corporate websites during job searches, 70% use those sites to determine where to interview, and 43% become interested in working for a company because of the company's website.
Website Assessment - our expert review of your site includes an evaluation based on common usability principles, and an examination of content, navigation, branding/design and functionality.
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