Interactive Media
Good media planning can mean the difference between a successful interactive campaign that reaches and delivers qualified candidates, and one that completely misses the mark.
With millions of websites available for advertising, you need experienced interactive media planners to help you make sense of all the options. They'll recommend the media that will make the most of your budget and target the best quality of candidates.
Drawing on their extensive expertise and experience, our Interactive team will build an interactive media plan with the most effective mix of the following media:
Job boards - including general, niche, diversity and local.
Banners, buttons and tiles - are the most common form of advertising on the Web, and can be static or animated.
Large format banner ads - generally produce better results and include large rectangles, skyscrapers, leaderboards and monster ads.
Rich media ad units - are often built with Macromedia Flash, are usually interactive, produce a much higher response rate than standard banners, and include PointRoll, Eyeblaster, Unicast/Ad4Ever and EyeWonder.
E-mail marketing - is the most popular online activity, and is most effective when sent to a targeted list that has obtained opt-in permissions.
Search engine marketing - involves purchasing keyword buys across the main search engines and monitoring keyword bidding.
Wireless - still a relatively new medium, but one that reaps big benefits--ads are usually combined with follow-up e-mails.
In addition to negotiating and placing all media buys, we will closely monitor all campaigns to ensure we're maximizing every investment you make.
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