28th July 2017 / By Hodes
Empowering employees to publicize and promote your organization’s brand can give you a clear edge in the war for talent, experts agree.
The recent trends toward marketing employer brand and leveraging social recruiting have opened up the possibilities of expanding engagement with passive talent and allowing employees to become an essential part of the mix. Employee advocacy programs prompt a company’s most trusted advocates—its employees—to share their stories over social channels, significantly expanding brand awareness and job opportunities, all while building the employee’s personal brand…
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