Amplifon

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T H E  C H A L L E N G E

 

Amplifon, a global leader in hearing healthcare, has over 14,000 people worldwide, including 8,000 employees and 6,000 collaborators, and more than 10,000 points of sales across 22 countries in the Americas, APAC and EMEA. They approached us and asked us to:

  • Fully acquaint employees with their new mission and purpose, or employer value proposition
  • Seed their new brand mission, values and supporting behaviours, so employees are aware of them and begin to understand them
  • Engage and motivate employees around the world, making sure they have the right tools and attitudes to roll out launch campaigns across different markets

Our ultimate goal was to align the employer value proposition (their mission and purpose), with their new set of values. Combined, we called it their ‘Corporate Culture’.

We needed to ensure every employee at Amplifon, no matter what their country or brand, not only felt proud to be part of one Amplifon but also understood the Corporate Culture and committed to living it every day.

 

 

 

T H E  S O L U T I O N

We developed a clear communications strategy, focusing on bold, simple communications that
 could be easily translated for each country and that encompassed all brands. Dominated by the Amplifon colours of red and white, we included a footer of all brands across all elements so no brand was left behind.

The campaign takes visual cues from bold protest posters. Using simple typography and bold colour, we represent
 the revolutionary attitude Amplifon have towards hearing care. Their mission is to transform the way hearing healthcare is perceived and experienced worldwide, changing the lives of millions of customers in the process.

We called the campaign, ‘Listen Up’. It was executed across everything from a dedicated microsite and launch videos, to pin badges and notebooks – all of which were fully embraced by the whole business.

 

 

T H E  R E S U L T S

 

12,379 Users
00:02:27 Average session duration
47,117 Page views
20,283 Sessions

“In this crucial and exciting time for all of us in the big Amplifon family and the celebrations in the different countries across the Group have lived up to the high expectations. From our values-inspired sweets, to creative posters and interesting talks, we had it all!”

“Our Corporate Culture makes us unique and sets us apart- no one else has our people, passion and commitment towards superior care. By living it every day, we will continue to lead our industry and change the lives of millions of more people around the world.”

Silvia Del Pizzol, Corporate Employer Branding and Internal Communication Manager

 

 

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